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SHFT
SkillsMarketingMarketing47 min

Product Positioning Expert Unveils Strategies to Stand Out and Dominate Competitive Markets

Implementors · Beginner
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Why SHFT picked this for you

You've been exploring skills — Marketing keeps coming up in what you watch. Implementors takes it somewhere concrete.

Key ideas
  • Presented by @guidewiseai, the @implementorspod brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too.
  • Join host Ted Wolf, Co-Founder & CEO of Guidewise, as he sits down with April Dunford, Founder of Ambient Strategy and renowned expert on product positioning, in the latest episode of Implementors.
  • April shares her unique journey from systems design engineering to becoming a top authority in B2B marketing, where she helps companies stand out in crowded markets.
Think about this
  • 01Which part of this already matches how you work?
  • 02What would you have to believe for this to be your next move?
  • 03What's the smallest version of this you could test in a week?
What this could mean for you

If Marketing keeps pulling you, this is a signal worth following rather than a distraction to manage.

Make it actionable

Spend 60 minutes this week applying one idea from this to your own Marketing — then note what changed.

Turn this into an experiment →

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